Brand New: Logos

Brand New is a blog by Underconsideration, which is "a blog devoted solely to the monitoring, discussion and critique of brand and corporate identity work in all its manifestations and across all categories." Basically they post companies logos and write articles about them. I'm a photography major and I've never really payed much attention to logos before, but after discovering this website I can't help myself from noticing them. And I learned that Myspace and Gap were creating new logos. Well as you will see in this article, Gap's logo was quickly shut down by the public.

Don't mind the Gap

and!

Gap-Undo

This article made me hungry

IHOP?